Facebook and Instagram ads
Meta Ads management for local service businesses
We build, manage, and optimize your Facebook and Instagram campaigns, the targeting, the creative and offer testing, the retargeting, and the tracking, and we optimize to the number that matters: cost per booked customer, not clicks.
Custom · Scoped to your ad spend
Sound familiar?
Unmanaged ad spend is money quietly walking out the door
Meta rewards constant testing and punishes set-and-forget. Without someone managing the targeting, testing offers and creative, retargeting warm prospects, and cutting what is not working, cost per lead climbs and the budget leaks.
The problem
“You set up ads once and performance slowly got worse.”
Our fix
We run the campaigns week to week: cutting what is not working and scaling what is, so results do not fade.
The problem
“You do not have time to test offers, audiences, and creative.”
Our fix
We test creative, hooks, and offers against each other to find the winners, so you never have to.
The problem
“Cost per lead keeps creeping up.”
Our fix
Audiences and geographies are refined continuously as the data comes in, and spend only grows as the cost per customer proves out.
The problem
“Warm prospects who clicked never get followed up.”
Our fix
Retargeting brings back the people who clicked, watched, or engaged: usually your cheapest leads.
The problem
“You cannot tell which campaigns actually produce customers.”
Our fix
Conversion tracking and clear reporting show spend in, leads out, and what each customer actually costs.
What's included
What you get with Meta Ads Management
Done for you and tuned to your business.
Campaign setup and management
We build and run your Facebook and Instagram campaigns end to end, structured for your services and service area.
Audience targeting
The right audiences and geographies, refined continuously as the data comes in.
Creative and offer testing
We test creative, hooks, and offers against each other to find and scale the winners.
Ad copy
Primary copy, headlines, and CTAs written and tested to stop the scroll and drive action.
Retargeting
Warm prospects who clicked, watched, or engaged get followed up with, your cheapest leads.
Campaign optimization
Optimization to cost per booked customer, cutting what does not work and scaling what does.
Performance tracking
Conversion tracking and clear reporting so you see spend in, leads out, and cost per customer.
How we do it
What happens, and when
We do the work. You watch the results.
Before you pay
01
Free ads audit
We review your current ads and lead flow, and scope the right campaign structure and budget with you.
Build
02
We build the campaigns
Offer, targeting, creative, copy, and tracking, all built and launched, tuned to your business.
Launch
03
Launch and test
The ads go live and we test audiences, offers, and creative to find what converts.
Every week
04
Optimize and scale
We cut the losers and scale the winners, and grow spend only as the cost per customer proves out.
After the lead arrives
Most agencies stop when your phone rings. We don't.
Ads only pay off if the lead gets answered, followed up, and booked. These run behind your campaigns so the leads you pay for turn into customers.
Websites and Hosting
We build every page around one clear next step: call, book, or request a quote, placed where visitors decide.
How Websites & Hosting worksCRM & Follow-up Automation
Every lead flows into one GoHighLevel CRM, built and branded to your business: capture, routing, and records in one place.
How CRM & Follow-up worksAI Front Desk
Emma, our AI voice agent, picks up in a natural voice 24/7, answers questions, qualifies the caller, and books the appointment on the call.
How AI Front Desk worksDatabase Reactivation
We work the list over SMS, email, and outbound calls from Emma, an AI that talks like a person and handles objections.
How Database Reactivation worksWhat you see
Reporting
- Spend in, leads out, and cost per lead
- Cost per booked customer, the number we optimize to
- Which campaigns, audiences, and creative are producing customers
Pricing and terms
Custom
Scoped to your ad spend
Custom, based on your scope and ad spend, because a $2,000-a-month budget and a $20,000-a-month budget are different jobs. We scope it with you on your free audit.
- Ad spend is paid to Meta directly, separate from our management fee
- Scoped with you on a free audit before you pay anything
- Pairs with the Growth System so the leads turn into customers
Who it is for
Is Meta Ads Management right for you?
Local service businesses that want a team actually running their Facebook and Instagram advertising, ideally alongside the follow-up system so the leads the ads generate get converted.
Ads managed and tested by a team, not left on autopilot
Lower cost per lead as testing compounds
Warm prospects retargeted, not wasted
Optimized to booked customers, not vanity metrics
Clear reporting on what your spend actually produces
Connected to the follow-up system that turns leads into customers
Industries we do this for
Questions
Meta Ads Management questions
Is Meta Ads the same as Facebook ads?
Yes. Meta is the company behind Facebook and Instagram, and Meta Ads is the platform that runs ads on both. When we manage your Meta Ads, we run your Facebook ads and Instagram ads together, from one account and one budget.
Why is the price custom?
Management pricing depends on your ad spend and the scope of the work, so we scope it with you on the free audit instead of quoting a one-size number. Ad spend is always paid to Meta directly and separate from our fee.
How much ad spend do I need?
Most local businesses start around $1,000 to $2,000 a month, paid to Meta directly. We start conservative, prove the cost per customer, then scale.
Can I combine this with the Growth System?
Yes, and most clients do. Meta Ads Management brings the leads in; the Growth System converts them after the click. Together they cover the whole path from ad to customer.
Can I check my current ads before talking to anyone?
Yes. The free instant ads audit reviews the ads on a public Facebook Page, with no call needed. Book the full audit when you want us to look at your lead flow too.
Start with a free audit
We review your ads, your lead flow, and your follow-up, show you where the revenue is leaking, and recommend the right fit before you pay anything.